Місто проведення:
Київ
Категорія:
Управління персоналом
Тренінгова компанія:
DOPOMOGA UKRAINE
Найближчі дати проведення тренінгу:
Місце проведення тренінгу:
ул.Богдана Хмельницкого 32 (1900 Coworking)
Напрямок навчання:
-
Основні інструменти для роботи менеджера з персоналу
Вартість:
4900 грн.
Аудиторія:
Recruiters, sourcing specialists, HR representatives, hiring managers, employer branding specialists, recruitment marketers and anyone who has a background in recruitment with a willingness to learn about the changes that are disrupting the world of recruitment due to technologies and influences from other disciplines such as marketing.
Опис тренінгу
The aim of the workshop is to give practical knowledge and a set of tools that allows anyone to audit, evaluate, and develop an ad hoc talent attraction strategy based on the company culture and employee value proposition, leveraging conventional and unconventional recruitment strategies such as recruitment marketing and inbound talent attraction. Eventually, the workshop explains how to identify the CVP (candidate value proposition), understand the differences between employer branding and employment branding, along with other concepts, in order build a solid talent community to be nurtured on the long-term.
Програма тренінгу:
10:00 – 11:30
- Intro followed by the fundamentals of Employer Branding and EVP:
- Why identifying the company culture is the first step to create a successful talent attraction strategy.
- Developing a corporate identity and EVP to effectively communicate with your talent pool.
- Using employment branding as the foundation throughout the candidate/employee experience.
- Tools, techniques, and format on how to handle a culture assessment and identify the outcome.
15 minutes break
11:45 – 12:45
Identifying, Attracting and Engaging with potential candidates using consumer-marketing strategies:
- Candidate persona and talent mapping.
- Content mapping, content creation, keywords optimization and candidate nurturing based on the personas.
- Build a strong social media presence by highlighting your organisation’s values and social responsibilities as well as driving traffic and increase brand awareness with high candidate engagement.
- Develop a sourcing plan to increase your effectiveness and efficiency.
12:45 – 13:30 - Lunch Break
13:30 – 14:45
Introduction to the Inbound Methodology and how it improves the recruitment process:
- A closer look into the candidate journey following the recruitment marketing funnel.
- Process optimization and innovative candidate experience using digital and automation tools.
- Lead generation, conversion, segmentation, and workflows.
14:45 – 15:45
Talent Community
- Talent pool development, long-term nurturing, and engagement strategies.
- Segmentation and re-engaging campaigns.
- Identifying the ambassadors within your talent community.
15 minutes break
16:00 – 17:00
Practice:
During the workshop, all the participants will be working on planning their inbound recruitment marketing strategy. From the company culture assessment to the development of candidate personas, till the type of content and message to use in order to build a long-term relationship with passive candidates.
Додаткова інформація:
https://www.slideshare.net/DOPOMOGA_Ukraine/talent-attraction-strategy-based-on-evp-and-employer-branding-78735634
